Newburyport resident Ronna Rosenblatt created Pinnovative Designs to help raise awareness and funds for various causes through the power of pins.

SALEM, MA – "In every community, boys and girls are left to find their own recreation and companionship in the streets. An increasing number of children are at home with no adult care or supervision. Young people need to know that someone cares bout them," reads the Boys & Girls Club of Salem, MA homepage.

One day a few years ago, Newburyport resident Ronna Rosenblatt has an epiphany. She concluded that working in the corporate world was not for her and that what she was meant to do was be a voice for children. To this end, Rosenblatt uses her company Pinnovative Designs and its new retail line, Balk Talk, to help empower young people to be real. She has aligned herself with programs that focus on developing the emotional intelligence, if you will, of the child. A portion of the proceeds from the sale of the pins goes directly to the city's Youth Asset Building initiative...

First line of 'Back Talk' pieces to benefit youth
Eleven years ago, living in San Diego, Rosenblatt began working as vice president for marketing for the company that had the license to produce commemorative pins for the Olympics. "We made all kinds of Olympic pins," Rosenblatt recalled recently, sorting through a container of some of her old work. "Each one was different." For most of her career, Rosenblatt has been designing commemorative products for corporate clients. But now living locally, she recently decided she wanted to find a way to use her skills and experience to benefit her community. "My goal was to do something positive," Rosenblatt said. The result is "Back Talk," Rosenblatt’s first line of retail pins, which she is selling together with the Beacon Coalition, a partnership of Newburyport organizations dedicated to decreasing substance abuse and improving health among Newburyport youth.

Motivated to Positively influence children at a young age, Pinnovative Designs has created it's first retail line called "Back Talk". This creative new endeavor is a line of sports related "Back Talk" pins attached to...